Pricing and Profit Management


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Pricing and Profit Management Cairo July 5 - 9, 2009


	Gain a deep understanding of the marketing and financial implications of tactical pricing and long-term strategic pricing and learn how to use specific pricing mechanism to secure your margin.

	You will learn how to: Influence future pricing policies through an informed assessment and their effects on the market Improve customer management by understanding the influence of pricing on buyer behavior Manage the market through competitive pricing advantage Increase profit through the control of tactical pricing and the management of pricing decisions


	The market implications of strategic pricing objectives Summary of ingredients for effective pricing Market analysis: demand curve and competitor analysis Pricing and value: Measuring the customer抯 perception of value The essential market pricing and discounting policies Pricing decisions: A framework for controlling tactical pricing

	Marketing Managers, Product and Brand Managers, Key Accounts Managers and Sales Force Managers as well as telemarketers

	The materials for the trainees will be in English.


	The language of instruction will be in Arabic / English.

	Eng. Shady Abushady is an expert of Sales & Marketing through 12 years of experience. He has an outstanding record of achievement with private sector companies leading them to increase their sales, reduce costs, improve business processes and optimize market growth. His international education has given him the wide scope and experience of business both locally & internationally. He is a Microsoft Certified Professional, Oracle Certified Master and has more than few years experience with other software's like Primavera and other. He graduated from Vienna International School (1989) and holds a Bachelor degree in Mechanical Engineering from University of Alexandria in 1994


	9:30 AM till 3:00 PM Offering 2 coffee breaks, juices, Lunch during the seminar

Companies operating in Egypt. .

LE 5400 without Accommodation

LE 10400 with Accommodation(bed only)

Companies operating outside Egypt..

EURO 2500 without Accommodation

EURO 3375 with Accommodation(bed only)

Companies operating inside Egypt
- 30 % discount for registration and full payment 2 Month before the date of the seminar.
- 20 % discount for registration and full payment 1 Month before the date of the seminar.
- 10 % discount for registration and full payment 15 Days before the date of the seminar.
- Send three participants and take the fourth for free.
- The fourth free participant will bare only the accommodation cost if registration is with accommodation.

Companies operating outside Egypt
- Save up-to € 9,600
- Enjoy a touristic program during our course period
- A car with a driver for all your transportation
- download the offer


	Payment should be before the seminar Egyptians: Cash or cheque in Settec抯 name. Non-Egyptians: transfer to Settec in the following account: Bank name: Arab Bank Bank address: 41 Abdel Razek El Sanhory, Nasr City, Cairo, Egypt Swift code: ARABEGCXNSR Account name: Settec Account number: 5006 - 482189 - 417

Inhouse Courses
For companies with a number of people who require updating we can deliver our courses on the company's site
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